The Great Google Morph of 2010
“Some big changes are coming from Google next year”
That sentence has become a cliché, but what can I tell you – In 2010 Google is launching an operating system, their own line of PC’s, and most importantly for marketers “Google Wave”.
I think they have the lunar X-Prize next year too so they will be looking to capitalize on the publicity. Anyway this post is about Google Wave. The first info products have been released on GW already and its still in pre-release.
Google now has a spiders web of services that offer social networking and RSS integration. The trick is to combine these various websites and gadgets together and with non-Google services to maximize subscriptions, sales & traffic.
Google Wave is going to be one of the phenomenons of 2010.
Marketing Trends for 2010
Well a few of the big names in internet marketing are shifting their efforts into consulting for offline business. Others are turning to services rather than info products – why ?
Piracy and the abuse of intellectual property, the recession – these are the negative motivators.
But there are positive motivators too such as less competition, recurring billing and high commissions.
Personally I would say you want to start learning to speak mandarin. The market in china will grow to 500 million online – there is no effective way to do business with these people without language skills. Its just not going to happen any other way.
How Ebay Screwed up in China and Lost Billions !!!
Ebay had it made – they bought out the biggest auction site in china six years ago and instantly had 80% of the market there.
This is a multi billion dollar market – its no game. So what did they go and do ?
They moved the whole operation offshore to the United States. How dumb can you fricken be ?
The traffic dropped by 50% immediately. Thanks to corporate brown nosing and blame shuffling the top management at Ebay didn’t even know this – What kind of management is that ?
The competition moved in immediately with more than a little help from the Chinese government – as one would expect.
The competitor Taobao.com now has total dominance and is soon to be making more money than Amazon.com.
Thats $15 billion a year annually in sales from a company that did not exist 10 years ago.
Clearly we can learn from this – Ebay had a foot in the door and pulled it out – they should have expanded the technical base in China not withdrawn to the USA.
How Chinese Social Networks Make Money
Not by selling advertising like Google. They make much of their money by selling virtual avatars and similar virtual goods.
Much internet activity in Asia is also based upon mobile devices.
A great idea for a killer application is software that will turn a mobile device into a virtual pet or personality that takes on a life of its own.
Over the next five years the internet population of China should grow to beyond that of USA/Europe combined.
We should expect to see more of their revenue come from advertising in this period but we can also expect more western online revenue to come from virtual goods.
There will also be a greater shift in web activity away from conventional screen based surfing toward virtual environments and superior visual interfaces.
The technology that will enable this is augmented and virtual reality enabled 3D eyeware – superior to the current commercially available products.
Chinese Social Networks & Marketing
See This Pic:

Top chinese social network had over $1 billion in revenue 2008. Chinese internet penetration can still more than triple in next few years.
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Publishing in HARDCOPY
Yeah baby !!! You got a pile of PLR or know where to get it for nothing ?
A mountain of public domain at your disposal ?
Well how about HARDCOPY !!! Use print on demand and turn it into a physical product then let the distribution markets sell it for you – like Amazon.
Translate it into other languages and rinse and repeat. I simply MUST do this – not many people have caught on to it yet.
Everybody is caught up with blogging, PPC and CPA this year. On demand publishing and translation are a great avenue.
Not just books but video training, software etc.
On demand publishers list:
createspace
trafford publishing
cafepress
lulu
iuniverse
xlibris
etc…
for a bigger list check this site http://www.bookmarket.com/ondemand.htm
Hers the big thing – you know how video submission works right ? The more sites you publish to the greater the number of top spots you get – same with POD – They do the marketing for you.
Chinese Internet Users Surpass USA Population
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Heres a larger pic:
Right now I intend to spend 2-4 weeks sharpening my blog farm and hub building skills – then I am automating a bunch of new domains with chinese content. Will focus these projects on the chinese market.
With RSS, mashups, autoblogging & social network automation it matters little what language the content is as its all syndicated.
Ping.FM and hellotxt.com blast your Web.20 !!!
How many tweets have you made on twitter ? I have made over 1600 I believe. I learned of twitter a long time ago now and friendfeed not long after. From the 30daychallenge I learned to link my twitter tweets into friendfeed and facebook.
So all my tweets automatically update there too. But this week I discovered how to integrate my tweets with 50 other web2.0 communication portals also – not only that but my blog posts can also be integrated.
I may have to disconnect the facebook and friendfeed system I have in place now or I could cause a tweetloop.
I cant wait to set this up. What fun.





