Not by selling advertising like Google. They make much of their money by selling virtual avatars and similar virtual goods.

Much internet activity in Asia is also based upon mobile devices.

A great idea for a killer application is software that will turn a mobile device into a virtual pet or personality that takes on a life of its own.

Over the next five years the internet population of China should grow to beyond that of USA/Europe combined.

We should expect to see more of their revenue come from advertising in this period but we can also expect more western online revenue to come from virtual goods.

There will also be a greater shift in web activity away from conventional screen based surfing toward virtual environments and superior visual interfaces.

The technology that will enable this is augmented and virtual reality enabled 3D eyeware – superior to the current commercially available products.

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