Archive for November, 2008

CPA marketing

I predict that every man and his dog will be CPA marketing next year. In 2006 it wasnt so well known with affiliates.

But by next year even all the newbies will be doing it. It fits with the recession and its been growing in momentum with launches like PPCformula and traffic tactics not to mention Frank Kern telling us in a little video how to mail CPA offers out.

I am seeing more and more stuff on CPA.

There was the Vegas seminar a week back too. Even Reese mentioned somewhere that he anticipates cost per action to become more predominant.

Obama is a case study.

10,000,000 on list and over a billion bucks raised.

But would that have been achieved without a presidential election ?

No way. Obama was the authority figure but the driving focus was the election “The Event”.

Even better the election was not just an even it was a “Contest”.

Marketing around events rocks.

I just met a guy this week who has a sports event he started from scratch. Its on today actually. Its a ocean swim contest, gets national TV in NZ. He runs several major events each year and all over the country there are training events all year.

He networks with similar events overseas. Now this guy does not market information, he has big corporate sponsors that pay for all prizes and donate equipment and supplements etc. This entire business was started from nothing. He didnt event provide the prize for the first contest 6 years ago, a sponsor did.

Anyway this guys positioning at present could make him multi millions as an info marketer.
He has his own small list of 10,000. The prestige of major coporate sponsorship and national TV coverage, international contacts (JV’s).

I have been telling him all about JV’s and product launches. He’s keen as and wants to outsource the whole thing.

Anyway events are very powerful – especially contests that get people excited.