Archive for August, 2008

Commercial Intent – Whats that ?

Its a marketing buzzword, just like “social proof” or “content is king”. Yeah so big deal.

Commercial Intent is “the” buzzword.

So many of you are ignorant of it. Marketing without it is like fishing without a hook on your line.

Have all the bait and fish you want, no hook, no dinner.

If people have “commercial intent” they are prehooked. They are already willing to buy.
Thats what it means – its a market psychologically ready and willing to make a purchase.
Where do you find this market offline ? At the mall, in a que at the supermarket, movies or sports venue.These people have made the decision to purchase and are about to do so. Take a look at the trades wanted classifieds – they have commercial intent.

Where do we find these people online ? Ebay for sure and other sites. What keyword phrases do they use ?

Google has released a new tool that will tell you the exact phrases and exacty when and where they are being used. http://www.google.com/insights/search/

Many of the very best keywords with %80 – %90 commercial intent have little to no competion.This is how I know… so many are ignorant of it.

So I’m about to exploit this and hope to profit immensely. Commercial Intent is the missing link, the holy grail that I have been searching for. Commercial intent to a marketer is “the” single most important thing.

So use it when researching markets.

Seek it when researching keywords.

Exploit it when writing copy and building sales funnels, websites and partnerships.

Make it the cornerstone of your marketing efforts. Make Commercial Intent your diety and mantra. Indeed become the center of your customers commercial intent. Commercial Intent is King Killer.

So where do you find commercial intent? well google labs has kindly given us a new tool.
Its the google insights for search tool – this is the bomb and its like google trends on steroids. Its so good that its almost like pointing a giant arrow at your prospects sitting at the computer. There are a couple of great info products at present that can help you.

I recommend “amazon affiliate gold”

“Google insights WSO videos” and “four minute money”.

I’m sure there are lots more tricks out there for finding commercial intent.