You want to find a hot product to market right. High demand and low competition.

Well if you want those two things you have to get in before everybody else. Look at Iphones for example. 16,200,000 results in google. 113,000,000 for ipod.

So if you try and hit those products you are screwed right ? But what if you had started creating online contenet about those two products months before they were released.

Articles, press releases etc. with suitable keywords. Its pretty obvious that if a big brand will be releasing a product that it will be in demand online. The same applies for any niche including Internet Marketing.  —> join all the JV sites and you will know weeks or months in advance what products the big dogs will be releasing.

There is practically no SEO competition for these products.