Track-N-Test.com Copywriting, Advert Tracking » 2007

***RANT cum ESSAY cum ARTICLE***

Google Cash Detective, Adspypro and any others.

These programs spy on ads, and hence on adgroups. With these programs you enter keywords and the program will tell you what ads may be profitable for that keyword over time. But that same ad will be running on an adgroup with several or many other keywords.

Basically it is a good idea and it works but its server intensive and inaccurate. Some hosts have banned the use of these applications because they drain resources.

These programs can be blocked by free scripts like PPCdefender.

A profitable adgroup can still contain poorly performing unprofitable keywords.

An adgroup that remains in use for a certain time period may still be unprofitable anyway.

But far worse than that - there are thousands if not millions of profitable keywords “Earning many millions of dollars” hidden within unprofitable adgroups.

Please read that again…

There are thousands if not millions of profitable keywords “Earning many millions of dollars” hidden within unprofitable adgroups.

I have found several applications that can find these keywords.

EG: Keyword Radar and Extreme Conversions.

Is it a waste of time to use the adgroup spy programs ?

Of course its not but if I have to make a choice between spying on my competitors adgroups or properly tracking my own individual keywords I think I will choose to invest my time and money into tracking as many relevant keywords I can as accurately as possible.

Lets read yet that again…

There are thousands if not millions of profitable keywords “Earning many millions of dollars” hidden within unprofitable adgroups.

Those unprofitable adgroups and ads will get dropped. The PPC spy apps will not find those keywords.
When you look at it this way the spy apps seem less useful.

But to make things even more complicated those unprofitable keywords may become profitable with some tweaking to the landing pages. Likewise the good keywords may cease to be good.

The way around this complication is to use dynamic landing pages for your tracking that are all tweaked to the individual keywords.

This way we are maximizing the potential of each keyword and tracking each individual keyword.

There is another vey popular product that covers these goals called PPCriches. A similar product out there is called “the landing page system” which tracks individual keywords and builds dynamic landing pages for each keyword.

PPCriches also pulls articles and creates additional pages to fullfill googles quality score requirements.
It builds a silo structured site and submits sitemaps as part of the process.

The bottom line is that even if you steal someone elses keywords you still have to build the site and landing pages. Then ideally split test all the copy, layout and strategy.

Personally it seems more logical to do a shotgun approach, test all the keywords and weed the bad ones out yourself with tracking.

What the spy apps are good at generally is showing performing adverts and campaigns. That should be your focus in using them rather than tracking for high performing keywords.

So lets break it all down:

1. We use the PPC spy apps to find good ads and campaigns.

2. We use precise tracking tools and dynamic landing pages to find good keywords.

3. We use estabished sites or effective site building tools to meet the quality score requirements and host our landing pages.

4. We use split testing to improve the adverts, landing pages and overall campaigns.

One last little spy app you may want to check out is competition dominator. This takes it all to another level. its a bit like a cross between seo elite and google cash detective.

What is The Best Opportunity to Make Money in Online Marketing?

Whats up with the PPC keyword spying craze.