Lets talk about traffic. You cant do any testing without it. And you need alot of it. So what are the options ?

Well the best kind of traffic in my opinion is the traffic you directly control. Most people say the best traffic is organic search engine traffic.
Think about it though. How much control do you have over that free SEO traffic ? Very little or none is the answer.
Whats more it takes time to build that traffic up. Alot of time and alot of work.

What you want for testing is traffic you can turn on at will. PPC or Optin traffic. You can either turn on a PPC campaign or send out a mailing to a list. These are the two simplest and quickest methods to “control” the traffic to your target.

SEO takes a long time to do. You had best outsource alot of the work to do it efficiently too. So worth while large scale SEO traffic isnt free anyway. People talk about massive action and building thousands of feeder sites and blog networks.

Well how about massive action building a massive optin email list from which you can syphon targeted traffic at the press of a button. This is alot more useful.

PPC is the other appealing option. PPC is not the easy game it once was. There are Google adwords, Yahoo, and MSN at the first tier. GoClick, Enhance Interactive, Search123, Searchfeed and many others represent the second and third tier.
Presently opportunities for cheap traffic from google adwords do still exist but not without work.

The second and third tier PPC companies dont offer reliable click fraud prevention like adwords does, none the less they will deliver traffic that can be tested and they will reimburse you if your records show clickfraud has occured. Lets face it at one cent a click there is nothing to loose.

You need to master PPC and list building to feed your testing activities.